In today’s episode of The Art of Passive Income, Mark and Scott talk to Adam Erhart—AdamErhart.com. Adam is a marketing growth consultant that helps business owners double, triple, and even 10X their leads into customers. He has been studying marketing and what makes successful individuals and companies so successful for years. He believes that marketing is the single most important element in business success and that strategy should always form the foundation of any marketing campaign. Introduced to the business world when he was a corporate business jet pilot, Adam use to fly Forbes billionaires, celebrities, and royalties around the world. He found that he liked the business aspect of it over being a pilot. Join us as Adam digs deep into the importance of building a fundamental strategy in marketing, which includes: Knowing who you’re trying to reach Knowing your message Knowing how to deliver it Adam explains, once you have that strategy, then you implement it. Listen in for all the details, plus find out why social media and tactical based strategies are a waste of time if you don't have that fundamental strategy core. We also delve into: How to break through the noise on Facebook ads How to create a super ad Why design matters Why the market never lies Plus so much more! Today’s podcast is really going to move the needle in your marketing! TIP OF THE WEEK Mark: Learn more about Adam by going to his website at AdamErhart.com. Also, check out his Modern Marketing podcast on iTunes! Scott: Check out DJI goggles at DJI.com/dji-goggles. Control your drone by moving your head. Adam: Check out Unsplash.com for free, high-quality pictures you can use for your marketing. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?