What do you get when you combine simplified digital marketing, proven ROI strategies, and Metallica blasting from his headphones?

You get Rick Moore ready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick.

Hey, what is up? My friends,

happy new year. Hope your holidays were absolutely awesome. It is so good to be kicking off 2019 here with you on the podcast. I am so pumped about what I've got in store for you this

here on the Art of Pay Traffic

Podcast. If you're new here, what's up? I'm Rick Mulready host of this here podcast. Thank you so

much for joining me. I really appreciate it. Make sure to subscribe to the show here so that you don't

miss any episodes that I've got coming your way. And if you've been listening for a while,

welcome back, my friends. Super appreciate you, as always, tuning in each and every week.

I do not take your attention lightly. My goal for this podcast here is to help you grow and scale

your business through smart online marketing strategies so that you can have a bigger impact so that you can help more people and thus have a better life in the process because that's what this is all about right today's episode is a strategy session it's been a little while since we've done a strategy session here on I have a hard time saying strategy session. I say it really fast.

Slow down, Rick.

Today's episode is a strategy session with one of my students. And it's been a while since I've done a strategy session here in the show.

Now, today's guest, my student, Alan Beckley.

And Alan is an entrepreneur whose mission is helping inventors and entrepreneurs

achieve their dreams more quickly. And Alan's been running Facebook ads to a webinar where he

teaches people how to license your invention for royalties. Now, his results, both on the Facebook ad side, as well as from his webinar,

haven't quite been what he'd like. So we're going to dive into all that today. Essentially,

Alan's looking for ways to reach his ideal audience of inventors or people who want to become

an inventor so that he can increase registrations and also,

...