What do you get when you combine simplified digital marketing, proven ROI strategies, and

Metallica blasting from his headphones? You get Rick Moore ready, of course. So strap in,

grab your bulletproof coffee, and get ready because this is the art of pay traffic. Here's Rick.

All right.

What's up, my friends?

Thanks for coming to you hang out me today on the Art of Pay Traffic podcast.

This is episode number 202, and I'm your host, Rick Mulready, and I'm here to simplify

online marketing for you so that you can scale and create consistent income and freedom in your business

because that's what this is all about, right? Today's episode is a strategy session and I haven't done

one of these in the podcast for a while and I've gotten a lot of feedback from so many of you that

you guys like these strategy sessions. So I want to be doing more of those. And today I'm going to be

talking to one of my ROI club membership students. Her name is Larissa McClemon. Now, Larissa

serves salon owners in the hair and beauty space through a membership program and a done for you

service at her site. It's called salon owners collective.com.

And her membership program teaches them how to market their business

and helps take the overwhelm out of the tech side of marketing

for these salon owners.

And she's currently running warm traffic into a sales funnel.

It begins with an opt-in. So the person

comes to the opt-in page, downloads, whatever the opt-in is that she's got. That leads into an email

sequence, which leads into a three-day special offer to get 50% off the first month of her membership

program.

...