Storytelling: Why Stories Attract More Customers
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 19 December 2012
⏱️ 37 minutes
🧾️ Download transcript
Summary
What’s the story of your business? Are you wondering how storytelling can help your marketing and sales?
In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.
Show Notes: https://www.socialmediaexaminer.com/21
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Transcript
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| 0:00.0 | Hey, just a quick reminder, social media marketing world is coming very soon. |
| 0:05.0 | Here's two of our keynote speakers that you're not going to want to miss. |
| 0:09.0 | First, Paul Rateser, founder of the Marketing AI Institute, will present Beyond ChatGPT, |
| 0:16.4 | How to Power Your Marketing with Generative AI. |
| 0:19.4 | Second, Best-Selling Author Andrew Davis will present digital Doppelganger, how to supercharge your content and your work using the magic of AI. |
| 0:30.0 | Grab your physical or virtual tickets today at social media marketing world dot info. |
| 0:37.0 | Welcome to the social media marketing podcast helping you navigate the social media job. media Hello, thank you so much for joining me for the Social Media Marketing Podcast. |
| 0:55.2 | I am your host Michael Stelsner and this is the podcast for marketers and for business |
| 1:01.3 | owners who want to know what works with social media. |
| 1:05.0 | By the way I get a lot of questions from people saying, |
| 1:07.0 | hey Mike is that your voice the Australian dude in the beginning? |
| 1:12.0 | And yes that's an Australian accent and actually no it's not his name is John |
| 1:16.8 | Melley and he is actually got a great voice and he doesn't just do Australian accents |
| 1:22.0 | he's also the voice behind Pat Flynn's smart passive |
| 1:25.2 | income introduction. Check him out at John Mellie.com, M E, L, L, L, L, EE-Y dot com. |
| 1:33.0 | Tell them Mike from the social media marketing podcast, says hi. |
| 1:36.6 | I'm so excited about today's show. |
| 1:38.8 | Today we're gonna explore how storytelling |
| 1:41.8 | can help your business. |
| 1:43.4 | And we're gonna do it with Dave Kirpin, |
| 1:45.4 | who's the author of the new book, |
| 1:47.4 | Likeable Business. |
... |
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