Storytelling Beyond Scripts: Tiago Faria on the Hero’s Journey

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 31 July 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the dynamic world of digital marketing, finding the right strategy to stand out can often feel like an overwhelming task. Tiago Faria’s journey from a Google employee to a successful entrepreneur serves as a remarkable case study in leveraging unconventional methods to achieve business growth. His story highlights how the seemingly simple act of podcast guesting can transform one’s approach to networking, content creation, and sales.

Transcript

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0:00.0	Step into the world of success with your brand amplified, the ultimate
0:05.6	podcast designed to unravel the intricacies of thriving businesses. I'm your
0:10.2	host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:20.0	After a really fruitful career at Google, my guest today, Tiago Farria now has turned
0:30.9	into the anti- the anti marketer.
0:33.6	So I'm really intrigued to learn more about your techniques and what you do,
0:38.4	but I also want to wrap your background and history.
0:43.2	So thank you for being here all the way from Portugal.
0:45.6	I really appreciate it.
0:46.6	It's an hour to be here.
0:48.2	Anika, thank you so much, super excited and
0:50.1	can't wait to talk about the random experiment I did last year that completely
0:53.2	changed my business. Yes so let's talk about your background a little bit and then
0:58.6	I want you to unpack this big change because you've been on your own as a business coach for several years but you had an epiphany moment.
1:07.1	Yes yes she is. So yeah it started back in in 2011 when I went to Dublin, Ireland to work at Google,
1:14.4	rainy, cold Dublin.
1:16.4	But was a dream country, right?
1:17.4	That I've been trying to go to the biggest corporation in the world in the tech industry,
1:20.6	so I managed to do that.
1:22.3	But yeah, did amazing things, worked with some of the biggest
1:25.2	European companies in the world, I had a blast of course. But then at some point in the last two, two, three years,
1:31.5	I started feeling that I was not made to be in a corporate world
	...

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