Storyteller Brita Lundberg On Farming, Rice & Her Family Legacy
Radio Cherry Bombe
The Cherry Bombe Podcast Network
4.6 • 592 Ratings
🗓️ 14 October 2024
⏱️ 37 minutes
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| 0:00.0 | Hi, boys and girls are all fired up. |
| 0:07.0 | Hi, everyone, you're listening to Radio Cherry Bomb, and I'm your host, Carrie Diamond, coming to you from newsstand studios at Rockefeller Center in the heart of New York City. I'm the founder and editor of Cherry Bomb Magazine. Today's guest is Breedah Lundberg, a fourth-generation farmer and the chief storyteller at Lundberg Family Farms. Breda joins me to talk about her family business and what it's |
| 0:38.8 | like being a young farmer today. We also talk about the product her family is famous for, rice, |
| 0:44.6 | from sushi rice to jasmine rice to black pearl rice, so many varieties. I'm sure lots of you have |
| 0:49.6 | seen Lumberg in your favorite grocery store or are already a fan. Rice is something almost all of us around the |
| 0:55.6 | globe eat and that lots of us love. But I'm going to guess you don't know too much about how it's |
| 1:00.4 | grown. Well, I'll speak for myself and you next to nothing. But Breita is here to illuminate us. |
| 1:06.2 | She talks about regenerative farming, how her family has saved tens of thousands of ducks in their fields, |
| 1:12.0 | and what it means to read the rice. She also shares the emotional decision to leave her career in |
| 1:17.4 | book publishing right here in New York City and return home to work on the family business. |
| 1:22.7 | Breita is very special, as you're about to learn. Stay tuned for our chat. Today's episode is presented by |
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