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Climate One

Story Wars (7/10/12)

Climate One

Climate One

Social Sciences, News Commentary, Earth Sciences, Science, News

4.7583 Ratings

🗓️ 19 July 2012

⏱️ 68 minutes

🧾️ Download transcript

Summary

Story Wars Carrie Armel, Researcher, Stanford; Co-Chair, Behavior, Energy and Climate Change Conference Jon Else, Cinematographer, Last Call at the Oasis; Professor of Journalism, UC Berkeley Jonah Sachs, Co-founder, Free Range Studios; Author, Story Wars Greg Dalton, Founder of Climate One, moderator What's more powerful in shaping human perceptions--facts or stories? Where does the truth lie, and how will we know it? This program was recorded in front of a live audience at The Commonwealth Club of California in San Francisco on July 10, 2012 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

How will we power our future? Can we create a healthy and clean economy?

0:05.0

Climate One at the Commonwealth Club is at the forefront of the global debate about energy, economy, and the environment.

0:11.4

Bringing together the brightest and most provocative leaders of our time,

0:15.2

Climate One is the place where big ideas get heard.

0:18.2

With thoughtful and insightful discussions on policy, business, science, and culture, Climate One founder Greg Dalton gets to the heart of the matter. It's our future. It's time to come together.

0:29.6

Welcome to Climate One at the Commonwealth Club. I'm Greg Dalton. Today we're discussing storytelling in the age of climate disruption. Most people have heard how the burning of fossil fuels

0:39.1

is increasing the Earth's temperature. Scientists and environmentalists spew facts and figures

0:44.3

about atmospheric carbon concentrations and the high risks of low probability events like fires, extreme

0:50.9

storms, et cetera. We've had a lot of those conversations right here at Climate One.

0:55.6

But are those statistics and insights having an impact on public opinion? Are facts or stories

1:01.3

more powerful in shaping our perceptions and behavior? The next hour we'll talk about energy

1:06.7

and environmental narratives, conflicts between heroes and villains, and the influence of archetypes, and a lot more.

1:12.9

Joining our live audience at the Commonwealth Club, were pleased to welcome three guests with diverse

1:16.8

perspectives on the power of storytelling and media communications.

1:20.6

Carrie Armel is director of a sensor and behavior initiative at Stanford, a cross-disciplinary project

1:25.8

funded by the fellow government looking at how information and technology can influence people's behavior around energy.

1:32.1

She has a Ph.D. in psychology and cognitive science.

1:35.4

John Ellis is director of the documentary program at UC Berkeley School of Journalism and was series producer for the PBS documentary, Eyes on the Prize, and most recently was executive

1:45.7

producer of the island president, a film about the Maldives and sea level rise.

1:51.0

His journalism laurels include several national Emmys, Peabody's, and Alfred DuPont Awards.

1:56.6

Jonah Sachs is co-founder of Free Range Studios, an ad agency here in the Bay Area.

2:01.2

He's also author of the new book, published today. He's also author of the new book published today,

...

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