STORY: How to Tell a Great One (Part 2)

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.5 • 1.3K Ratings

🗓️ 27 February 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

In part two of our conversation with Will Storr about his new book A Story Is a Deal, he reveals the five storytelling techniques you can use to captivate any audience. Plus, he helps us craft the story of the Next Big Idea Club. 1️⃣ Listen to Part 1 here 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

Transcript

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0:00.0	LinkedIn Presents.
0:05.7	I'm Rufus Griscombe, and I'm Caleb Bissinger, and this is the next big idea.
0:11.2	Today, part two of our conversation with Will Stor about the power of storytelling.
0:44.0	Last week, we spoke with Will Store, author of the the new book A Story is a Deal, about humanity's superpower storytelling.
0:49.3	Story is what allows us to collaborate in groups of thousands, even millions.
0:53.2	Stories shape how we see ourselves and how others see us.
0:59.0	And stories can make the difference between a product that fails and one that is world-changing.
1:01.9	Today, let's keep talking about storytelling.
1:08.2	Later in the show, Will is going to share five easy tricks that can turn you into a great storyteller.
1:12.3	We're also going to talk about designing awesome story worlds at work.
1:15.3	How can leaders use the power of story to rally their troops?
1:17.2	Will actually has some pretty good advice
1:18.5	for Rufus on that front.
1:19.9	But first, let's pick up where we left off last week.
1:22.7	We just asked Will if you'd help us,
1:24.5	this was kind of self-interested,
1:26.2	figure out the story of the next
1:28.1	big idea club. That's coming up after this quick break.
1:46.8	Hi, I'm Kwame Christian, CEO of the American Negotiation Institute, and I have a quick question for you.
1:49.6	When was the last time you had a difficult conversation?
1:58.1	These conversations happen all the time, and that's exactly why you should listen to Negotiate Anything, the number one negotiation podcast in the world.
2:03.6	We produce episodes every single day to help you lead, persuade, and resolve conflicts both at work and at home.
	...

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