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The Ravens Lounge

Story Behind New Ravens Alternate Helmet

The Ravens Lounge

Baltimore Ravens

Sports, Football

4.9644 Ratings

🗓️ 18 June 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

The Ravens dropped their new 'Purple Rising' alternate helmet, and Sr. Vice President of Marketing Brad Downs explained the process of coming up with the new look. He shared through the approval process, how the Ravens landed on this option and what could come in the future.

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Transcript

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0:00.0

Welcome into the Lounge presented by Draft Kings. We are thrilled to sit down with Raven's Senior Vice President of Marketing Brad Downs, who has a special reveal for fans. We've been sitting on this for a while.

0:17.0

Fans have been waiting. Have you heard from any fans, you know, about any kind of special uniform thing?

0:24.4

Have they been clamoring for this?

0:25.4

No, no.

0:26.4

We don't hear anything from fans about uniforms every time another team unveils uniforms,

0:31.6

any uniform piece.

0:33.5

We are two things.

0:34.7

When are we going to get something?

0:36.0

Why can't we have nice things?

0:37.9

And then as long as it's not the gold pants.

0:40.8

So those are the most common comments we hear from our fans.

0:45.9

And so today we're excited to announce the gold pants.

0:48.4

Ryan.

0:50.2

Put them on.

0:51.1

Yeah, here we go.

0:52.9

No, we have a new helmet. so uh you have it covered up here

0:57.0

in this bag and mick hasn't seen this yet garrett's seen it of course brad seen it i have not so

1:02.0

let's unveil this thing just get right to it this is going to be a true reaction video let's do it

1:07.6

let's do it let's get it out here and by the way if you're listening to the audio version of this, you obviously can't see the helmet.

1:13.8

So what I would encourage you to do is you can go look at it. We've got pictures posted on our app or website across social media.

1:20.2

Also, you can watch the video version of The Lounge here with Ryan Brad and I, and you can see the full reaction. So I just want to give that preface there.

1:27.9

If you're listening to this version,

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