There's a quote attributed to H. Jackson Brown Jr.

He says,

Nothing is more expensive than a missed opportunity.

I tend to agree with this.

I also think it's interesting that these missed opportunities

are also the most difficult, if not impossible, to quantify.

So if you think about our common understanding of progress or growth, it's a sacrifice.

It's doing X, brings us Y, doing the work, gets the result.

It's a simple formula, and you can show your proof, you can work backwards.

I started working out one hour a day. Six months ago, this is what I look like now.

The cost was one hour a day. The result, well, this is what I look like now. But what's the inverse of that thinking?

What's the cost of not doing the work or starting the journey or taking

the steps? See, we don't think about that. We don't think about the opportunity cost. Our instinct is

not to question the actions we don't take. I was listening to an old lecture from Jim Rohn, who I love because he's such a practical thinker.

He's got ideas you can literally plug right into your life.

And he had an amazing point.

He was talking about a conversation with an old friend in which he asks his friend, who apparently watches a lot of TV, he says, hey, what does that TV cost?

His friend says, well, I think it's like $500.

Jim says, no, I don't think so.

His friend says, yeah, I bought it, $500.

He says, no, I think it's costing you about $40k a year.

Why?

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