When it comes to launching our programs, a lot of course creators ask,

should I target warm audiences or cold audiences?

Which one will give me the best results, right?

And well, this year, in 2024, this question has taken on just a brand new importance.

As buyer behavior has shifted and we're now in something that's called,

not by me, but others too a trust

recession and that has implications for how we target and which targeting is actually making us money

so by the end of this episode you will be with clear steps on audience targeting for your next

launch why the warm versus cold audience debate might be a little bit more nuance than you thought.

And if you like this episode, please do us a big favor and leave a review on Apple Podcasts because it helps more online course creators like yourself discover the podcast because Apple gives us some organic love. So let's jump into the episode. And by the way, welcome back to the Art of Online Business Podcasts where we give you tips, tricks, and strategies and behind the scenes, Facebook ads peak to help you scale up from mid four-figure months to high six-figure years.

So let's go ahead and define what are our warm and cold audiences.

So warm audiences are going to be the people who have come into your business ecosphere.

They've had past engagement, past interaction with you.

They're your Instagram and Facebook followers. They have

they're familiar with your brand. Perhaps they've bought from you before. They're

your previous customers. So all those people who have just had some kind of

engagement with you, they're familiar with you. Yeah. And then your...

What about websites, visitors? The other warm audiences? Yeah, website visitors,

people who have watched any of your videos.

Maybe people who have become a lead and hopped onto your email list.

Exactly.

Audiences too.

...