Stop Selling Through Significance

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 4 September 2019

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Selling through significance will stop your growth, selling through the success stories of your students will change everything. On this episode Russell talks about the difference between selling through significance and selling through the success stories of your students. Here are some of the insightful things to look for in this episode: Why selling through significance will only get you to a certain point, and why it makes your audience feel dirty. What it means to sell through the success stories of your students. And why sometimes when we start off selling with significance, and why we should move away from it as quickly as possible. So listen here to find out why selling with significance makes Russell and your audience cringe. Transcript - https://marketingsecrets.com/blog/238-stop-selling-through-significance Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You subscribe to music, TV, your gym, maybe even your weekly flowers, so why not your car?
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0:19.5	Experience exceptional driving without the hassle of ownership or leasing.
0:23.4	With Pivotal car subscription.
0:25.2	Subscribe to smarter driving.
0:26.9	Find out more at drivepivotal.com slash radio.
0:30.3	What's up everybody?
0:31.5	This is Russell Brunson.
0:32.6	Welcome back to the Marketing Secrets Podcast.
0:34.6	Today I am in the penthouse overlooking Boise, getting prepared to
0:38.4	finish the entire Traffic Secrets book. So the big question is this. How are entrepreneurs like us
0:46.0	who didn't cheat and take on venture capital for spending money from our own pockets?
0:50.8	How do we market in a way that lets us get our products and our services and the things
0:55.0	that we believe in out to the world and yet still remain profitable? That is the question
1:00.8	in this podcast will give you the answer. My name is Russell Brunson and welcome to marketing
1:06.0	secrets. All right my my friend.
1:12.6	So yesterday, as you know, I was driving down here to the penthouse.
1:16.9	If you listened to yesterday's podcast episode, I got here and I've been working on editing
1:21.5	the book.
	...

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