I believe in the theory of consumption, something that I teach.

What it means is this.

The theory consumption states,

for, let's say for every $1,000 you want someone to spend with you,

they need to consume at least one hour of your content.

For every $1,000, they want them to spend with you,

they need to consume at least one hour of your content.

So if you want someone to buy your $10,000 offer,

that means they need to consume at least 10 hours of your content. So if you want someone to buy your $10,000 offer, that means they need to consume

at least 10 hours of your content. Now that 10 hours could be, let's say take one hour, $1,000.

That one hour, that could be a one hour event. Like it could be one webinar or one speaking

or one keynote, that's fine, one speech. Or it could be microconsumption,

five minute on your video, 10 minute on your podcast,

they read your article a little bit,

they read your LinkedIn, right?

That could be microconsumption,

but that's the way they see it.

So why people struggle to scale?

And that's how we've done it to hundreds of millions

without outside investors,

without raising capital through marketing and funnels, because I understand the few of consumption.

I don't sell products and services. I focus on selling consumption. Because if I win their time,

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