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The Amy Porterfield Show

Stop Overthinking. Write Instead.

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 3 March 2026

⏱️ 47 minutes

🧾️ Download transcript

Summary

Why High Performers Swear By Journaling Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere. What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos? That’s what this episode is about. I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect. We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life.  If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Big Unlock by Laura L. Rubin All Swell Creative Laura L. Rubin on Instagram Laura's Substack All Swell Notebooks Cross Pen Company HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off. 2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think. 3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0

Before we dive in, if you're a six-figure female founder and your business feels harder than it should, this is for you.

0:06.9

You've built something real, but sustaining it is exhausting.

0:11.5

And that's usually not an ever problem.

0:13.6

It's a systems problem.

0:15.4

This week, I'm hosting a free live training called the Revenue Consistency Formula.

0:20.5

I'll show you how to align all the parts

0:22.7

of your marketing so that your messaging, offers, and leads are connected versus competing with each

0:29.1

other. This is the answer to moving out of overwhelm and into predictable revenue. You can save your

0:34.8

spot at Amy Porterfield.com forward slash training. All right, let's go

0:39.2

ahead and jump in. From the moment we look at these brilliant little computers that we hold

0:44.4

in our hands, we are immediately in a state of reactivity. The concern about somebody reading your

0:50.6

journal is not uncommon. It's completely understandable and you are not alone in it. I love

0:55.9

this idea of the big unlock. The point is that you're utilizing the medium as a way to externalize

1:03.6

what is going on under the hood. They're operating from a place of solidity, clarity, and creativity.

1:10.2

And all of those things come from journal.

1:13.0

My guest today is a dear friend of mine. One of them goes, that one over there, she's big

1:17.4

money. And it was my guest today. Her name is Amy Porterfield. Amy Porterfield, the ever

1:21.5

amazing. Best selling author of two weeks notice, Miss Amy Porterville.

1:35.2

I've got a confession. I am obsessed with journaling. I'm obsessed with all things journals.

1:41.6

The journals, the paper, the pens, all the little things that come along with it. I love it all.

1:45.9

Proof here. This is one of my favorite journals. This is a Louise Carmen journal. If you know, you know. It's just beautiful. I use it all the time. I love it. And then one of my

1:52.6

favorite places to buy all my journal stuff is cloth and paper. It's a female ran business,

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