Stop Overdelivering and Start Converting: The New Way to Grow Online

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 18 June 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

ABOUT THIS EPISODE: In this Summer Show Flip episode, I’m thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what’s working in my business right now, how the online space has evolved, and why it’s more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you’re tired of creating content that doesn’t convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa’s Your Dream Business Podcast! RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

Transcript

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0:00.0	Marketing is not saying a thousand different things once. It's saying one thing a thousand times.
0:05.8	And that is really what allows sustainability and that is what allows growth.
0:11.1	Welcome to the influencer podcast. I'm your host, Julie Solomon. If you found yourself here,
0:17.0	it means you are ready to unleash the powerful visionary that lives inside you, turning
0:21.8	you into an authentic leader who creates influence, impact, and change. Let's get started.
0:32.9	Hello, my friends, and welcome back to another episode of the influencer podcast and welcome
0:37.5	to our summer show flip series. If you are new here, let me tell you what this series is all about.
0:45.4	Over the years, I have had the honor of being a guest on some incredible podcasts hosted by
0:51.8	fellow thought leaders, experts, entrepreneurs, and some of those conversations
0:56.2	have just been too good not to share with you. And that's where the summer show Flip came about.
1:04.5	It is a curated series of my most powerful guest interviews flipped right here on the
1:09.5	influencer podcast so that you can soak in
1:11.5	the insight, the strategy, and the transformation from all angles. And what is really special is that
1:17.4	this gives you an opportunity to hear more from me. Obviously on this podcast, if I am not doing
1:22.9	solo episodes, I am interviewing all of these amazing guests. And so this is where it's kind of flipped on the
1:28.6	opposite side. I am being asked those questions and it's really fun. I have done this over the last
1:34.3	couple of years. So you've probably heard of these flips before. But this week's flip is extra special.
1:38.7	I am sharing a conversation that I had with a fellow online business expert, Teresa Heath Wearing,
1:45.7	on her podcast,
1:50.3	Your Dream Business. We're going to link those details down below if you want to check that out,
1:56.1	but Teresa and I, we actually go back about a year or so. We met through our mutual friend, Amy,
2:17.8	and we really enjoy diving into this episode. We dive into two things in particular that I believe are non-negotiables for online business growth. That is messaging and that is the right audience. Because let's be real. If your message isn't clear, as we know, you're not going to be calling in the right people. You aren't going to essentially have the business that you are wanting to scale without that. And so in this conversation, I open up about what is actually working right now in my business, behind the scenes of my strategy,
	...

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