Podcasts, what's up? Super fired up.

Gonna be in Texas, El Paso. When I'm gonna be in El Paso?

February 5th, I will be in Texas, El Paso. El Paso, Texas.

If you're in the area, have friends and then I will be in Dubai on March 11th, I believe that is correct.

And to find out the rest of the places I'm gonna be that are locked in, go to Garyvee.com slash events and

now sit back and listen to the greatest podcast in the history of mankind.

This is the Garyvee Audio Experience.

What up podcast? Today's episode is from a talk that Gary gave last month at the MediaLine conference.

He spoke about value and how all of you need to stop over-valuing the things that you don't understand.

So make sure to hit them up, let them know what you thought and I hope you enjoy.

From my perspective, I think the industry is very the collective industry, the B2B environment.

Just to give one second of context, I grew up in a much more entrepreneurial framework in a retail business,

was on the floor for 15 years, customer to customer.

I think this conversation, if you frame it up in the macro, I'm always fascinated by this industry as I've been in it for the last decade.

It's extremely insular. We talk in B2B talk, we don't talk about B2C talk enough.

For example, when I think about data driven, it's a funny framework for a conversation because even just knowing everyone who's sitting or at least theoretically knowing this room,

I think we all understand that that framework data driven marketing is like talking about oxygen.

Data driven marketing is forever. It's been forever.

In 1996, when I was trying to build my dad's liquor store, I was running hardcore zip code data and income data on direct mail and actually understood.

There were some really good points at the end here and I think it's probably what I'm going to spend the most time on because I think it will bring the most value.

The biggest innovation I did in 1996 was I was willing to pay more money to make four different postcards to send in the mail,

then just run one postcard for efficiency of cost per postcard and send it to 60,000 homes in New Jersey.

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