Hello and welcome to the Jake and Gino podcast.

On today's show, we've got David Richter, is the author of profits first for real estate

investing and founder of Simple CFO.

He helps investors and entrepreneurs take control of their finances,

build lasting profitability, which is so key.

You want to build profitability.

You're not doing this as a charity.

And eliminate financial stress.

Today, he shares how to stop living deal-to-deal

and start keeping more of your money. David,

hallelujah. Welcome to the show, brother. Gino, thanks for having me. I'm excited to be here.

It's interesting because, I mean, a lot of the stuff that you write in the book, it's not rocket

science, but why are people running a business like this? Right. I, man, I think there's

lots of reasons, but a lot of it has to do with what they think about money and like,

what are they doing with the money? And honestly, a lot of people just haven't been taught

simple financial principles. Then you throw them into the business world and then you expect

them to know how to read a profit and lost balance sheet cash flow statement. Like if they're not even balancing a checkbook, if they even had a checkbook, you know, it's like it's all online and everything's digital. So I think like a lot of things are stacked again. Let's be honest, too. Most entrepreneurs don't love the financial side. So it's like it's not as sexy to go and learn about it either.

It's like, well, let's do deals. Let's make money. Let's get them in the door. As long as there's money in the bank account, I'm fine. So I feel like that's a lot of it. You know, like just to get the groundwork started there is a lot of it is just it's not taught and we don't really gravitate towards it as entrepreneurs too.

Our framework that we taught

and that we've built and that we use it's not taught and we don't really gravitate towards it as entrepreneurs too.

Our framework that we taught and that we've built and that we used to this day is buy right,

finance right, and manage right. It ain't sexy to manage. It's sexy to go out and buy and to

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