Before we get into it, quick note, I just launched a premium version of the podcast on Supercast.

If you want ad-free episodes, bonus content, and AMAs where I answer your questions directly,

it's all there. If you like to support the show and get access to all of that, I want you to go

to jefferson.supercast.com or you can check the link in the description below to join.

All right, let's get into it.

Welcome to the Jefferson Fisher podcast.

Today my guest is my friend Emma Greed.

She is the founding partner of Skims as well as the co-founder and CEO of Good American and

has a roster of businesses and foundation boards and shows that she is a part of.

This woman is incredible. Today's episode started with me confessing something big to Emma,

and that is the first time I met her at her podcast, Aspire, which is in the Skim's office there

in L.A. I was actually intimidated. Before I even met her,

all of her team showed up. And let me tell you what, she has a very firm control over what exactly

she's doing a business. And so this was my very first interaction with her. So we get to have fun with that.

Also, she has a book coming out called Start With Yourself, A New Vision for Work and Life, which is out today. The links down there in the show notes. We also took a deep dive on being direct. What does it mean? How to do it without apology and with confidence. We talk family. We talk career. We talk business. And we also talked about that other B word, balance, if there even is such a thing.

I hope you enjoy.

I have to tell you, when I was on your podcast, was that a few months ago, almost a year ago?

It was, what was it?

It was almost, you were literally like the first, one of the first interviews I ever did.

And I was like, I cannot believe I'm speaking to Jefferson

as like day two. No, it was true. Well, I get up there and I, you know, I don't wear skims. I don't

wear, I don't, you know, the jeans. So I get up there and this is I think it was it might have been at skims like

...