Welcome to the Graham Cochran Show, where each week I help you create more money, margin,

and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

Listen, if you're tired of the stress, the burnout, the feast and famine cycles of launching,

I've got good news for you.

There is a better way to sell your offers that brings in cash every single day without

the pressure of big launches.

It's called Evergreen Selling.

And in today's episode, I'm going to break down exactly why it outperforms launching

every time and how you can start making sales on autopilot.

Let's dive in.

So when I got started selling online in 2009, technically I launched my blog in 2009,

The Recording Revolution.

In 2010, April, I launched my first digital product.

It was an online course.

Way back then, I didn't know what a launch was.

Never heard of such a thing.

Didn't even know what online business was or what an online course was.

All I knew is that bloggers were making money.

So I started a blog because I was broke and needed to make money. And I started a YouTube channel

and people were finding the videos and getting value out of the videos and they were learning and

they wanted more. And I thought, I can't keep making free videos forever. Maybe I could make

longer in-depth videos teaching something way in-depth, zip it up in a zip file, and sell it on PayPal. And that's what I did. That was my first online course. And my first launch, quote-unquote, was me emailing my little bitty list at the time and saying, hey, I've got this thing for sale. Check it out if you want to buy it. And I sent them to a

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