Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 10 February 2026
⏱️ 40 minutes
🧾️ Download transcript
Summary
In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency structures), and how to navigate the rapidly changing world of generative AI. I share the story of my biggest email marketing mistake at Wine Library and reveal the strategy my team is using right now to get a double-digit lift in our email open rates.
You'll learn about:
Why email is still a central hub of attention and how AI will boost open rates
The difference between "lean-in" and "lean-back" content across channels
Why I believe "Performance Marketing" should be rebranded to "Performance Sales"
Why you shouldn't rush into long-term AI contracts with vendors
The common mistake of measuring potential reach instead of actualized reach
Transcript
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| 0:00.0 | A hundred years this industry has used good working media dollars to disguise bad creative. |
| 0:05.0 | We are now going into the era where you can amplify, use good working media only to amplify good creative. |
| 0:11.0 | Good is not judged by an award, the USA Today Ad Meter, me and Mark season veterans. |
| 0:17.0 | It is done when organic content over indexes organically through the AI relevance algo |
| 0:23.2 | and then you take it up for brand |
| 0:25.2 | and down for performance. |
| 0:27.1 | My email at Wine Library has exploded |
| 0:28.8 | because the mid-funnel we define as organic social. |
| 0:32.3 | This is the Gary Vee audio experience. |
| 0:36.6 | Gary, good morning. Thank you for joining us. |
| 0:39.3 | It's great to see you. |
| 0:40.3 | It's great to see you, my friend. |
| 0:42.3 | We have thousands of folks who have signed up |
| 0:45.3 | to listen to your perspective on how these |
| 0:49.3 | largest brains in the world can do better here in |
| 0:53.3 | 2026 with AI, with engaging with customers, |
| 0:56.8 | digital marketing, all the rest of it. So I want to get right to it and maybe work to cover |
| 1:04.1 | off three different areas today. The first for us always is when we think about all of the different tools that a marketer has to |
| 1:13.7 | go and try to reach an audience that email is only one of those tools and to |
| 1:18.3 | talk a little bit about during our conversation that the relevance we're not |
| 1:22.8 | of email as a channel you know for the marketer follow that by something that for us is near and dear to our |
| 1:29.5 | heart. We call it ethical marketing. Always trying to do the right thing when it comes to campaigns. |
... |
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