Stop Falling for the Hype | Episode 295
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 21 January 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
In this episode, Trevor Cowley breaks down the importance of discernment, personal accountability, and redefining success. He exposes the manipulative tactics of flashy "gurus," shares personal lessons from both negative and positive industry experiences, and challenges listeners to align their actions with their values. Trevor also delves into his personal journey, including an inspiring pursuit of a Guinness World Record, proving that discomfort and discipline are the keys to real growth.
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Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.5 | Welcome back to another episode of the Real Business Owners podcast with myself, Trevor Cowley. |
| 0:28.4 | Today I want to talk about discernment. And what I mean by discernment is understanding that |
| 0:34.8 | one thing can actually be two different things. Just because somebody speaking |
| 0:40.1 | something that's true doesn't mean that they're a good human being. Okay. Evil most often is going to |
| 0:46.0 | disguise itself in the form of something that you're going to agree with or something that you're going |
| 0:51.5 | to want, right? It's not going to say, hey, I'm a bad guy, |
| 0:55.0 | but these are my beliefs. And so just because somebody saying all the right things doesn't |
| 0:59.9 | mean it's the right person. What I'm dealing with at this point in my life and where I'm at |
| 1:04.5 | financially is I'm getting sick of social media and I'm getting sick of the gurus specifically. I've had experiences, |
| 1:12.9 | one-on-one experiences meeting, you know, a handful of these people that have a large |
| 1:17.8 | followings, handful of these people that influence, you know, other people that aren't good |
| 1:23.7 | human beings. You know, for instance, me personally, I've had an experience with Grant Cardone |
| 1:29.6 | in regards to doing business with him many, many years ago. If you've listened to the podcast for |
| 1:34.6 | quite some time now, we've been very open about that. It was three or four years ago. We said, |
| 1:39.4 | hey, we spent $40,000 with Cardone marketing. We got absolutely shit. But yet you look at his social media and you |
| 1:46.0 | look at the flashy lifestyle and you look at some of the things that he has. And it's like, well, |
| 1:50.0 | I want those things. So therefore, if I get in his proximity or spent money with him, obviously |
| 1:56.2 | he's going to do for me what he did for himself. And that's going to help me get to a higher level of |
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