Light that spark fire nation, JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot Podcast Network with great shows like Being Boss.

Today we'll be sharing why you need to stop discounting and instead use value added incentives from marketing boost.

To drop these value bombs I have brought Marco Torres into EO Fire Studios. Marco is a co-founder of MarketingBoost.com and has helped thousands of business owners worldwide.

Boost sales enscaled their businesses by as much as fivefold through the use of incentive based marketing.

He teaches entrepreneurs how to source sales and marketing through the use of value add incentives instead of discounts.

His Facebook group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Today we'll be chatting about how we stand out in this crowded world. The customer draw card incentive what is it, what is it work.

We'll talk about complimentary hotel stays to your clients and so much more when we get back from thanking our sponsors.

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Marco say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hello fire nation.

John I'm really thrilled and honored to be invited on your show again. So thanks for having me and yeah, so what I think is different.

I think people don't disagree with it, but I think gratitude is number one.

You know a lot of us think it's all about what I can accomplish and what I can do and you know I am you know how hard of what your work ethic is.

But I think you got to start every morning out giving mega gratitude to the universe to God to whoever you believe it, but you've got to give gratitude about you know being alive.

Being excited and and and feeling blessed and then you'll help the energy to get up and do whatever you got to do for that day.

Fire nation, why don't you take a second right now and just think of one unique thing that you are grateful for.

I assure you it will improve your current state of mind.

And as I mentioned in the introduction, we're going to talk about how you can stop discounting and instead use value added incentives and let's just break into this Marco because everything and I mean everything seems so crowded these days.

How the heck can we stand out?

That's a great question. Now this is probably the biggest question business owners never really ask themselves, you know what is their unique selling proposition.

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