Stop Coasting, Start Becoming with Jacob Lawson | Episode 339

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 25 November 2025

⏱️ 89 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Trevor sits down with Jacob Lawson to break down what it really takes to reinvent yourself, push through discomfort, and build a life that actually means something. Fresh off a half-marathon they ran together that morning, the conversation dives into discipline, mindset rewiring, escaping the collapsing middle class, and the brutal but necessary truth about honoring your commitments.This is a conversation about becoming the person capable of the life you want—no shortcuts, no sugarcoating.

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Transcript

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0:00.0	Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
0:07.0	Every level that you hit, there's a lot of things that suck that you just won't want to do.
0:11.6	What you're capable of is on the other side I don't feel like it.
0:15.5	And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.
0:24.1	Welcome back to another episode of real business owners with myself, Trevor Cowley.
0:28.2	Today we have an incredible guest, Jacob Lawson. Me and, me and Jacob connected through a guy
0:36.7	that I met at the gym. Really? That's how you mean. Super, super random. Yeah, I I met at the gym.
0:38.3	Really?
0:38.8	That's like, super random.
0:40.6	Yeah, I met him at the gym.
0:41.5	He's like, dude, I, like, I got to introduce you to this guy.
0:45.7	He's exactly like you.
0:48.2	He's like, over the top.
0:49.7	He's, you know, all this stuff.
0:51.0	The energy and the way that he lives his life and the principles and his
0:54.6	discipline and all this stuff and i'm just like okay yeah yeah yeah i've heard that before you know
1:00.3	and then he did the introduction we had a great conversation when we first chatted and i mean shit that was
1:05.2	probably a year ago at least when we had a more than that and so we've just kind of stayed connected a little bit on
1:11.9	and off over the last year, year and a half. And then finally, here we are in a podcast together,
1:18.6	ran a half marathon this morning together. That was fun. Yeah. It was awesome. Yeah. Okay. I say that
1:25.3	like fun. Like, yes. Are you co-signing on that? Yeah. What was so awesome about it? It's 13 grueling miles, bro. A, it wasn't that grueling. It's more grueling when you got to do it by yourself, as you should know. Oh, yeah. You know? But to do it with somebody like yourself and we're getting here to have all these cool conversations about life and business.
1:45.5	Yeah, yeah, it's a special, like it's, for me, it's, there's, it's like a sacred
	...

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