Stop Branding | Ep 8

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 July 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

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Transcript

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0:00.0	Hey guys, real quick. So Layland, I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.
0:06.2	Alright, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.
0:12.2	So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.
0:17.0	Welcome everyone to the Jim Secrets podcast name is Alex Musi and I am going to be your... hmm... your guide through this strange and magical world.
0:28.0	Anyways, what I wanted to talk to you about today is the concept of marketing and branding and this is a little bit usually pretty tactical with my stuff.
0:37.0	But this was just something that was on my mind because I had a phone call yesterday with Jim Warner who, you know, I'd gone to a branding company.
0:43.0	So I'm saying this to hopefully save everyone lots and lots of money.
0:47.0	It kind of hopefully shifts how you're thinking about how you market your business.
0:52.0	So the idea of branding, right, and I got like everything that I tell you here, like I've made the mistake.
0:57.0	Okay, so like I paid someone $5,000 to make me a website in the logo, right, and got $0 back for it.
1:04.0	Like, did not work at all.
1:07.0	So I'm saying this because I've made the error, right, but if someone is promising you to make you an expensive logo or a website, like,
1:17.0	just like use click-fondles you can make your own site and it'll work and it'll make you more money.
1:20.0	I'm just saying that right off the back, I feel like being a nice guy can click my fill you like.
1:24.0	Anyways, but the difference is this.
1:28.0	Branding is BS because it doesn't actually produce anything.
1:32.0	People are like, well, it's good to have like a awareness.
1:34.0	It's like, what is awareness, like, how do you, how do you monetize awareness, right?
1:37.0	How do you supposed to know anything about, oh, this guy bought because he was aware.
1:41.0	No, like, you have to have direct response marketing.
1:44.0	And what I mean by that is that every single piece of marketing material that goes out should have an offer and it should have a deadline.
1:51.0	And there should be something that is clear that it's trackable, that is monetizable.
	...

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