Stop Being Forgettable: The Secret to Lasting Impact with Jefrë
Mick Unplugged
Realm
4.8 • 3K Ratings
🗓️ 21 May 2026
⏱️ 41 minutes
🧾️ Download transcript
Summary
The story will keep you there.
This Mick Unplugged episode features JEFRË, a Public Artist and Creative Director. He explores how pivotal life experiences and a singular vision shaped his career, leading him to create monumental public art around the globe. Discover JEFRË’s journey from urban designer to iconic artist.
WHAT YOU'LL LEARN
- JEFRË's journey after a 35-year-old heart attack
- How to become a brand-collaborating artist
- The significance behind "Victor" in the Philippines
- Why brands seek creative leaders like JEFRË
- Developing art from community insights
QUOTES THAT HIT
"The story will keep you there." - JEFRË
"I'm getting cities and nations together to create icons or moments that they can identify with their own culture." - JEFRË
"The key is, is really engineering. That's where it is." - JEFRË
CHAPTERS
00:00 Mick Unplugged Introduction
02:30 JEFRË on legacy and creation
06:51 JEFRË's Filipino-American origin story
09:42 Heart attack, career change to artist
13:47 JEFRË's process for designing art
20:06 JEFRË on personal connections
24:43 Branding and entrepreneurship with JEFRË
31:54 New projects and Shark Art
QUESTIONS THIS EPISODE ANSWERS
Q: What motivated JEFRË to become an artist after a career in urban design?
A: JEFRË’s near-death experience from a heart attack at 35 prompted him to pursue creating impactful art immediately, shifting from long-term urban planning projects to direct artistic creation.
Q: How does JEFRË ensure his monumental public artworks resonate with communities?
A: JEFRË emphasizes listening to the community to understand their desires, then interpreting that input into his art. He believes the storyline derived from community engagement is more important than the scale of the artwork.
Q: What is "Shark Art" and how does Damon John support artists like JEFRË?
A: Shark Art is Damon John's initiative to support artists by providing management and business guidance. Damon helps artists like JEFRË navigate commercial aspects, manage their image, and secure licensing deals to expand their reach.
Connect & Discover Jefrë:
Instagram: @jefre_artist
Website: jefre.org
LinkedIn: JEFRË Studio
TikTok: @jefre_artist
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. |
| 0:05.3 | This is where purpose meets power and stories spark transformation. |
| 0:09.9 | Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. |
| 0:16.8 | I'm Rudy Rush, and trust me, you're in the right place. Let's get unplugged. |
| 0:23.4 | Ladies and gentlemen, welcome back to another exciting episode of Mick Unplugged, |
| 0:27.5 | and we are in for something monumental. |
| 0:30.9 | A lot of times we talk about people being a unique one-of-one. |
| 0:35.0 | Well, I am definitely talking to someone that is just that. We're talking about |
| 0:39.2 | a journey, a story, the uniqueness that can only be told by my man, Jeffrey. Jeffrey, how you |
| 0:47.6 | doing today, brother? Thanks, Mick. Thanks for having me here today. I appreciate it. I am truly |
| 0:51.7 | honored. You were decked out. You got the Gucci Adidas. We are doing major things right here today on Mick Unplugged. Bro, I'm honored, you know. I had to come and compress. Dress and impress. I'm here on Mick Unplugged. Hey, hey, hey, and we appreciate it too, man. You know, our, we were introduced to each other through our mutual homie, |
| 1:12.7 | Damon John. |
| 1:13.6 | The shark. |
| 1:14.2 | The shark. |
| 1:15.0 | And we're going to talk about shark art in a second, too, right? |
| 1:18.8 | We're going to break some news on that. |
| 1:20.6 | But talking to Damon and he's like, Mick, do you know Jeff Ray? |
| 1:24.3 | And I'm like, no, who is Jeff Ray? |
| 1:27.2 | He goes, dude. And he shows me this portfolio of amazing things. And I was like, you know this guy? And he's like, not only that, he's the number one draft pick for Shark Art. And I was like, let's go. And so then I got to follow you and I saw all the |
| 1:46.9 | amazing things that you've been doing. And I have been blown away because one, I'm not |
| 1:53.7 | artistic, bro. I see one dimension. So I'm going to go ahead and ruin it for everybody. Like I |
| 1:57.6 | We're all creative, in our own ways. No, no. I see one dimension, |
... |
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