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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

On many occasions, I would tiptoe over to the office to call my mother-in-law to have a chat to see if I could borrow another 3500 or 2500 to make ends meet.

And one night I heard the click-click of call waiting on my mother-in-law's phone and Meg was calling from the house to say, Mom, don't do this.

Wait, your wife was telling her mom not to lend you money for the business?

Right.

Because it sounds like she maybe shouldn't believe in it.

Well, she had no reason to believe in it, it was insane.

From NPR, it's how I built this.

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz, and on today's show, how two hippie farmers and a cow named Lily Bell started a side business in a drafty barn

and grew it into Stonyfield, one of the biggest yogurt brands in America.

So, of all the stories that we've told on this show so far, I think it's fairly safe to say that Stonyfield yogurt has had more ups and downs and really more downs than just about any other.

And it's a pretty unlikely tale to begin with, two eco-hippy farmers with no real desire to build a company.

Wind up, building a company.

They start small, milking their own cows, making their own yogurt, selling locally to nuns, and then eventually spreading themselves way too thin and sliding into deep debt.

Now over the years, Stonyfield has had a whole slew of near-death experiences, but it never quite died and in fact it grew.

It grew into one of the most popular yogurt brands in the United States.

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