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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So before we start the show, I want to tell you about a few how I built this live shows you can attend on the East Coast this fall, supported by American Express.

First, I'll be heading to New York on September 10th, where I'll be talking with Christina Toasty of Milkbar at Town Hall.

And then, I'll head to Washington, DC on September 12th with Tristan Walker of Walker & Company at Lincoln Theater.

You can get your tickets and find out more about our live events, including a third East Coast show that will be announcing very soon at nprpossents.org.

And I hope to see you there.

Okay, so I'm not exactly recommending you do this, but if you wanted to, you could literally fast forward to almost any point in this hour long episode.

Almost any point, and hear a different, incredible story about how Gary Hershberg almost lost his company almost failed in his venture.

But don't do that. Listen to the whole thing. Start to finish. I guarantee it is totally worth it.

This episode first ran back in October of 2017. It is super fun and I hope you enjoy it.

On many occasions, I would tiptoe over to the office to call my mother-in-law to have a chat to see if I could borrow another 3500 to make ends meet.

And one night, I heard the click-click of call waiting on my mother-in-law's phone and Meg was calling from the house to say, Mom, don't do this.

Wait, your wife was telling her mom not to lend you money for the business?

Right.

Because it sounds like she maybe shouldn't believe in it. Well, she had no reason to believe in it. It was insane.

Brahman PR gets how I built this. A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Raaz and on today's show, how two hippie farmers in a cow named Lily Bell started a side business in a drafty barn and grew it into Stonyfield, one of the biggest yogurt brands in America.

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