Lots of people like superhero stories and used to spend about, I don't know, a billion dollars at a box office on a given weekend to see a superhero story.

These days we still pay but we stream.

Others like sad stories. Of course we can all think of a favorite

bedtime story. It's often said of us human beings that we are a story telling race.

The call of the story, the prehistoric campfire, where stories were acted out.

Huge industries today have been built up just around celebrity stories.

Or how about sports, the news scores results the stories we remember from our own athletic exploits

However scanty they may be in my case stories stories, stories, stock stories.

Yep, every stock tells a story.

As investors, we get to know our company's mission,

maybe it's marketing tagline, that's the story. We follow the share price, we experience

highs and lows, sometimes dizzying heights, or cavernous losses, sometimes both. Our experiences,

investors, gives us the long view, the foolish view with the capital

F.

It equates us with great prosperity-creating stories.

Especially look across the portfolio, look up and down your brokerage statement,

and I bet you see stories.

Well, a few times a year, we focus Rule Breaker investing on telling stories we're a stock market

podcast so these are stock stories visiting me around the campfire this week are my

longest time analysts each of whom has a story to tell.

And we get to review one five-stocks sampler from a year ago, five stocks for conscious

capitalism.

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