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The Gray Area with Sean Illing

Stewart Butterfield on creating Slack, learning from games, and finding your online identity

The Gray Area with Sean Illing

Vox Media Podcast Network

Politics, News, News Commentary, Philosophy, Society & Culture

4.511.1K Ratings

🗓️ 6 September 2016

⏱️ 94 minutes

🧾️ Download transcript

Summary

If you came by the Vox office, you would find it oddly quiet. That's not because we don't like each other, or because we're not social, or because we don't have anything to say. It's because almost all our communication happens silently, digitally, in Slack.Slack is Stewart Butterfield's creation, and it's the fastest-growing piece on enterprise software in history. But here's the kicker: he didn't mean to create it, just like he didn't mean to create Flickr before it. In both cases, Butterfield was trying to create a new kind of game: immersive, endless, and focused on experiences rather than victories. The story of Butterfield's pivots from the game to Flickr and Slack have become Silicon Valley lore. But in this conversation, we go deep into the part that's always fascinated me: the game Butterfield wanted to create, the reasons he thinks gaming is so important, and the ways in which his philosophy background informs his current work. We also talk a lot about the nature of status, identity, and communication in online spaces, as Butterfield's company is now revolutionizing all three.This is a deep, interesting, and unusual conversation — we went places I didn't expect, and I left thinking about topics I'd never really considered. Butterfield is as thoughtful as they come, and I hope you get as much out of this as I did.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Support for the show comes from Into the Mix, a Ben and Jerry's podcast about joy and

0:06.1

justice produced with Vox Creative.

0:09.6

Thousands of Afghans fled their homes when the Taliban took control of Afghanistan in 2021.

0:15.2

The UK government pledged to take in 20,000 of them as refugees, but in the first year

0:20.2

only 22 Afghans had been approved for asylum in the UK.

0:24.6

So what happened?

0:26.4

And what does this mean for the tens of thousands of people left behind?

0:30.4

Hear that story on the latest episode of Into the Mix.

0:35.9

On July 21st, the cinematic experience of the summer arrives.

0:40.6

Written indirected by Christopher Nolan, Oppenheimer is an epic thriller about the man

0:44.6

who risked destroying the world for the one chance to save it.

0:48.4

Featuring an incredible cast including Robert Downey Jr. Emily Bluntz, Oscar winner's

0:52.4

Matt Damon and Kenneth Brandock, Oscar nominee Florence Pugh, and Killing Murphy at J.

0:57.5

Robert Oppenheimer.

0:59.4

In theaters to lights 21st, rated R.

1:04.6

The following podcast contains explicit language.

1:08.3

Hello and welcome to another episode of The Ezra Clanshow.

1:20.6

I am a big user as a lot of people are of a chat program called Slack.

1:25.6

It is how everybody at Box communicates.

1:27.8

It is a weird thing if you're a box.

1:29.8

It's a room of people who are completely silent because we are all using Slack.

1:33.8

The man behind Slack is Stuart Butterfield.

...

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