4.2 • 1.1K Ratings
🗓️ 10 February 2017
⏱️ 61 minutes
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0:00.0 | So you've arrived you head to the brasserie then the terrace cocktail don't mind if I do |
0:08.5 | You raise your glass to another guest because you both know the holidays just beginning. |
0:14.0 | And you're only in Terminal 3. |
0:18.0 | Welcome to Virgin Atlantic's unique upper class clubhouse experience |
0:22.0 | where you'll feel like you've arrived before you've taken off. |
0:26.0 | Virgin Atlantic, see the world differently. |
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1:00.0 | Why is so much writing so bad? Why is it so hard to decipher a legal contract or to follow an academic article or to understand the instructions for setting up a wireless home network. Now there's no shortage |
1:15.4 | of hypotheses and the most popular is that bad writing is a deliberate choice, that bureaucrats insist on gibberish to cover their anatomy, |
1:27.0 | that academics in the I've never found this argument particularly compelling because I just know too many |
1:46.4 | Scientists and other scholars who are have a great deal to say who have no desire to impress, no need to obfuscate, still their writing stinks. |
1:59.1 | The other hypothesis that suggested to me is that it's digital media that are ruining the language. |
2:05.0 | That Google is making us stupid, that Twitter is forcing us to think in 140 characters. |
2:11.0 | Now, according to this hypothesis hypothesis it must have been much better before the advent of digital media and those of you who are old enough will remember that age in the 1980s when bureaucrats wrote in plain prose, teenagers spoke in fluent paragraphs |
2:30.1 | and every academic article was a masterpiece in the art of the essay. |
2:34.0 | You remember those days, don't you, in the 1980s? |
2:37.0 | Or was it the 1970s? |
2:39.0 | The thing is, of course, that bad writing has always been with us and one can see almost identical complaints about the quality of writing and the imminent decline of the language in every decade and every century, literally going back to the invention of the printing press. |
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