On this episode of the playbook, I have Stephen Cox, the CEO and founder of Take Lessons,

and we're going to talk about don't believe your own hype and how we can get into so much trouble doing just that and different ways that

startups can be funded and some of the drawbacks of each. Join me for all of

this and more on the playbook. This is entrepreneursurs the Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them

champions on the field and in the boardroom. I'm your host David Melzer.

This is Dave Melzer with Entrepreneurs The Playbook.

I have Stephen Cox, the CEO and founder of Take Lessons,

which I had to have you on the playbook

because I'm looking for true entrepreneurs.

You know, I've had a lot of big names and they're

entrepreneurial but I'm looking through your story I was like okay I got a true

entrepreneur here someone that has bootstrapped his way, raise money and

built a true business and done it in a place that a lot of people dream about doing it in San Diego.

So kudos to you, Steve.

Thanks for having me on the show.

That's awesome.

I'm going to start at the beginning because most people

don't know how to get started. And I was hoping you could give some advice on how you got

started and what you learned from the way that you got started and what advice you would give from that.

Yeah, sure. So there's, well, first thing when I talk with folks about the entrepreneurial

journey and perhaps you've had the same experience.

...