Steve McGill: Former AON President Reveals Manchester United Deal Secrets & How to Take a Company to $60BILLION
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 16 January 2023
⏱️ 99 minutes
🧾️ Download transcript
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| 0:00.0 | Hello and welcome to the Disruptor's podcast. |
| 0:04.6 | On the show today we have former CEO and president of Aeon, a Fortune 200 company, Steve McGill. |
| 0:11.8 | Steve opens up and talks about his time at Aeon. |
| 0:14.6 | He reveals the deal he did with Manchester United, working with the Glazers and Edward Wood, |
| 0:19.3 | and at the time that sponsorship deal was the biggest shirt sponsorship deal in football |
| 0:24.7 | worth way over six figures. |
| 0:27.4 | It was unprecedented for the time and it opened the gate to more high-profile sponsorship |
| 0:31.7 | deals. |
| 0:32.7 | Since leaving Aeon, he's gone on to work on many different projects, both working in |
| 0:36.2 | the government and many other businesses and he's now started his own firm. |
| 0:39.6 | Steve is a really fascinating, interesting guy and there's a hell of a lot of value |
| 0:43.8 | you can take from this interview. |
| 0:45.9 | So let's just get straight into it but remember this, if you don't risk anything, you risk |
| 0:49.7 | everything. |
| 0:51.7 | Steve, is it true you were heavily involved with the sponsorship deal between |
| 0:57.4 | Aeon and Manchester United? |
| 0:59.8 | Rob, first of all, thank you for inviting me to this podcast and your research and your |
| 1:08.0 | information is clearly accurate because it is true I was involved in the sponsorship |
| 1:15.6 | between Aeon and Manchester United and that was in 2009. |
| 1:20.2 | And what was your involvement because I love how sport and business merge because I love |
| 1:25.3 | sport and I love business. |
| 1:26.5 | And it's quite unique to talk about those things on this kind of show. |
... |
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