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Disruptors

Steve McGill: Former AON President Reveals Manchester United Deal Secrets & How to Take a Company to $60BILLION

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 16 January 2023

⏱️ 99 minutes

🧾️ Download transcript

Summary

Steve McGill is the former President of fortune 500 company AON, he joins Rob to talk about his time at AON including one of the biggest deals with Manchester Utd. Since leaving AON he has founded his own firm which he talks about as well as other projects he has worked on including with the UK Government. Steve reveals: How he bridged the deal between AON and Manchester United His thoughts on Elon Musk How he deals with the high pressure that comes with his past and present roles His meeting with Donald Trump His thoughts on tax and it’s impact Also featured Why he left AON Why he built his business post-Brexit How we will rebuild the UK after this economic crisis How little high-income people in the UK pay to charity BEST MOMENTS “I love how sport and business merge” “It was the biggest shirt sponsorship at the time” “Whilst you might feel like you have a high a lot of pressure, there are people out there will real pressure…they make real decisions that can change people's lives” “We need people who have run significant businesses” “What decisions do we need to make collectively to get the best outcome for this country?” “We’re more heavily taxed in the UK than say the US” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Hello and welcome to the Disruptor's podcast.

0:04.6

On the show today we have former CEO and president of Aeon, a Fortune 200 company, Steve McGill.

0:11.8

Steve opens up and talks about his time at Aeon.

0:14.6

He reveals the deal he did with Manchester United, working with the Glazers and Edward Wood,

0:19.3

and at the time that sponsorship deal was the biggest shirt sponsorship deal in football

0:24.7

worth way over six figures.

0:27.4

It was unprecedented for the time and it opened the gate to more high-profile sponsorship

0:31.7

deals.

0:32.7

Since leaving Aeon, he's gone on to work on many different projects, both working in

0:36.2

the government and many other businesses and he's now started his own firm.

0:39.6

Steve is a really fascinating, interesting guy and there's a hell of a lot of value

0:43.8

you can take from this interview.

0:45.9

So let's just get straight into it but remember this, if you don't risk anything, you risk

0:49.7

everything.

0:51.7

Steve, is it true you were heavily involved with the sponsorship deal between

0:57.4

Aeon and Manchester United?

0:59.8

Rob, first of all, thank you for inviting me to this podcast and your research and your

1:08.0

information is clearly accurate because it is true I was involved in the sponsorship

1:15.6

between Aeon and Manchester United and that was in 2009.

1:20.2

And what was your involvement because I love how sport and business merge because I love

1:25.3

sport and I love business.

1:26.5

And it's quite unique to talk about those things on this kind of show.

...

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