Hey, what's going on? My name is Steve J. Larson and I went from zero to $5 million in two years.

Took me 34 business tries over five years and I'm one of the passionate few.

That was one of the funest, coolest interviews ever been on in my entire life.

I've been interviewed probably 400 times now. And I also like that you ask questions that I've never been asked. What I hope

people get from this interview is a clear identity of whether or not they're in a entrepreneur role,

or they're serving right now in the marketer role or whether they need to learn one of the other.

I'm hoping that they

understand what marketing is, what a funnel is, and also what they are not, what actually causes the

cash. Honestly, if they apply even like 10% of what I was talking about this, they should be able to do

better economically, you know, considering what's going on than they were before. Hey guys, welcome to this episode of The Passionate View.

Today we get to sit down with one of my good buddies and one of the kings of the ClickFunnels community.

He's helped so many people in online marketing.

He has none other than the capitalist pig king himself.

As you can see by his shirt and the background, none other than Steve Larson, the Offer King, Specialist, helping people create offers online that convert. Thank you so much for being on the show today. Steve. Hey, thanks for everything, man. It's awesome. Looking forward to it. Yeah, man. I'm excited. And a lot of people know you, your claim to fame in the community, obviously aside from what you're doing now is that you actually worked hand in hand with Russell Brunson.

And you literally like won your... your claim to fame in the community, obviously aside from what you're doing now, is that you actually work hand in hand with Russell Brunson.

And you literally, like, won your way to a ClickFunnels event, had no clue how to connect with anybody, ended up being Russell Brunson from ClickFunnels, right-hand guy, building funnels, and learning the whole world of online marketing when you were kind of a noob.

So before we get into this interview, can you give the audience a little bit of context of what you do now and then where the journey began?

Yeah, absolutely. So my entire company is focused around, we help people design and launch

lucre of offers. I'm not so much into the evergreening thing. I'm more on the,

let's get it out the door kind of guy. And so it's funny. I tout around as the offer guy, but really it's the launches that we, you know, that we really focus on. And we've tons of fun doing it, you know. Really what I'm obsessed with, I love studying old, dead, rich marketers.

Like, because, like, they, think about what they had to go do to sell a product.

And we have such easy, fast distribution today.

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