Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

I've had the privilege of working with some of the most extraordinary teams in my career,

and I've seen a fascinating pattern, a secret ingredient for greatness,

if you will. The idea is pretty simple, yet radically counterintuitive. The idea is this.

It often takes friction to create excellence on a team. Now, many leaders might cringe at the

thought of conflict and friction and discord. Most shy away from conflict or try to tamper

it down any unpleasant disagreement or uncomfortable debate or hard-hitting challenge. However,

if we shift our perspective and view friction as a catalyst for a refinement for betterment,

we unlock a whole new dimension to its power and potential.

There is a short segment from Steve Jobs out of the Lost Interview in 1995, still two years away from retaking the chief executive role at Apple and transforming them from a loser to a leader in the digital economy, where he talks about the importance of talented people bumping up

against each other where he learned this lesson. Let's listen. What I've always felt that a team

of people doing something they really believe in is like, is like when I was a young kid,

there was a widowed man that lived up the street. And he was in his 80s. He's a little scary looking. And I got to know

him a little bit. I think he might have paid me to cut his mow his lawn or something. And one day he

said, come on into my garage. I want to show you something. And he pulled out this dusty old rock tumbler.

It was a motor and a, and a coffee can and a little band between them.

And he said, come on with me.

We went out to the back and we got just some rocks, some regular old, ugly rocks.

And we put them in the can with a little bit of liquid and a little bit of grit powder.

We closed the can up and he turned this motor on.

He said, come back tomorrow.

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