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Design Matters with Debbie Millman

Stephen Gates

Design Matters with Debbie Millman

Design Matters Media

Design, Arts

4.51.3K Ratings

🗓️ 15 July 2019

⏱️ 69 minutes

🧾️ Download transcript

Summary

Debbie talks with designer Stephen Gates about why it’s important for a brand not to be liked by everybody.



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Transcript

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0:00.0

Ted Audio Collective.

0:02.0

Audio Collective.

0:04.0

Hey listener, a quick favor.

0:08.0

We are conducting an audience survey and we'd be really grateful if you could take just a few minutes to respond.

0:14.0

Please visit survey.

0:16.0

PRX.org slash design matters to take the survey today.

0:20.0

That's survey.

0:21.0

PRX.org.

0:22.0

slash design matters.

0:24.4

Thanks.

0:25.9

Because I was so well known at the company, whenever I was laid off,

0:28.5

I was deemed as a security risk.

0:29.9

So I had to like come in at the end of the day on Friday,

0:32.1

I was not allowed to see my team or talk to anyone.

0:35.0

And I walked into my office and my desk is covered in these like Polaroid photos.

0:41.8

And every single person that I had worked with took a photo of

0:44.8

themselves holding up a sign about how it affected them.

0:47.3

This is Design Matters with Debbie Milman from Design Observer.com.

0:55.0

On this episode, Debbie talks with designer Stephen Gates

1:01.0

about why it's important for a brand not to be liked by everybody.

1:06.0

For most brands, whether they are personal, whether they are for companies, people will try to like,

1:11.0

I want to please everybody, I want everybody to love me. I want, and that's just not real.

...

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