Ladies, Queens, oh my goodness, today's episode is just pure power, pure sisterhood. I am bringing

to you one of my besties for such a long time now. You are about to meet if you don't already

know her, Tori Archibald. She is a PR and marketing powerhouse who reinvented herself probably late

2019 when she closed her super famous Torstar marketing company of 18 years. We all know what it's like

to be brave enough for reinvention and change. And Tori is coming to us with that. So before you understand what she

stepped into, here's what she stepped out of. She was the first Australian PR company to launch

international high street rollers. So companies like Zara and Topshop and Victoria's Secret.

She also launched Drew Barrymore's Flower Beauty and Steve Madden.

I mean, she was the height of heights in her time. And then she developed iconic campaigns for

the world's leading brands, which is what she revels in. But now her newest business venture is

empowering and mentoring women to take powerful steps.

That's what really inspires Tori these days.

She has such a story, as we know that every woman does.

I don't want to do any spoiler alerts here.

So I want you to just know that you are, if you don't already know her about to meet one of my

closest, dearest friends, this woman has transformed every area of her life. And without further ado,

meet Tori Archibald.

If you're studying business on a shoestring or even if you've got multi-million dollars in the bank,

have a coffee with someone you know, someone you want to partner with and someone outside your comfort zone every single week.

And this is a big part about building a brand.

And that's how I was able to translate from one business to another with two separate identities really quickly.

I connected with people.

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