When is it time to raise your prices?

If you're asking this question, you've already conquered the most difficult part.

Realizing you need to raise them in the first place.

I speak to a lot of business owners and people typically fall into one of two categories.

Some people aren't sure if what they're providing is valuable enough to justify a higher

price point.

Others know they're worth more, but they're not sure when to increase the investment

for their product or service.

I'm not sure the values there and others are like, I'm sure the values there, but I

don't know what.

Before we dive into a short story of how I raise my prices over the years, I want to

speak to the type of business owner, maybe it's you, who is unsure if it's time to raise

your prices.

If you aren't sure, let me ask you this.

Is your product or service better now than it was when you originally set its price?

Is it better?

Are you more efficient, more educated, do you have more experience?

If so, then what you're providing is inherently more valuable.

It constitutes a higher investment.

If your product or service is the same, then I have another question for you.

What can you do to provide more value for your clients or customers, which would justify

a higher price point?

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