So many people have so many assets in their life that they cannot collateralize for anything else.

You may hear of a great investment opportunity, but maybe it's just really hard to come up with $1,000 or $10,000 to go put into that.

But maybe you're sitting on an asset that could be collateralized easily on changing the future, giving you access to more opportunity, no matter where you are in the world.

Those are instruments that are often reserved for the wealthy or asset holding individuals in the West that could be provided

to everyone on whatever scale they want. All right, Gen C. We're one week out from consensus, so a lot of things going on in the

Coin desk universe, but wanted to take a little bit of time to speak with Jason Karsh.

Jason is the new CMO over at Stellar. We've definitely covered Stellar before, but in the sort of

rise of the stable coin and tokenization

ways that have come in the last few years, they're really at the center of a lot of it.

And we thought it would be great to get their new CMO on to talk about what moves him,

why he decided to come here.

He's had a really interesting career that we'll go over.

And where this industry is going, how we should we talk about it?

I also think there's some key moments in this video for anyone who's building a crypto

business.

I think we are unfortunately not paying enough attention to long-term strategic business

planning when we launch a lot of the crypto projects that come out right now. And I think

Jason is really an example of kind of slow, steady, keep it consistent, understand your messaging,

and really build for the long term. So right after the break, we'll be back with Jason Cars from

Stellar. The quantum threat is real. Adversaries are already harvesting blockchain

data today to decrypt it later. A new Quindisc research report unpacks this emerging risk and what it

means for the future of crypto privacy. The report finds that Zcash is one of the only major layer ones with a

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