Hello and welcome back to Equity, a podcast about the business of startups where we unpack

the numbers and the nuance behind the headlines.

My name is Alex Wilhelm and this is our Wednesday show where we niche down to a single person or topic, think about their work and

then unpack the rest. Today we are talking to Kate Ambrose, the CEO of the Global Private

Capital Association or GPCA. So what is that? Well, you may know it as the Emerging Markets Private Equity Association.

It changed its name a couple years ago, and it is a non-profit org that represents private capital

investors with more than $2 trillion under management in Asia, Africa,

Central Eastern Europe, the Middle East, and Latin America.

That Latin American point is very important because equity listeners and tech-wrench readers should

be familiar with

Lava

or the Association for Private Capital Investment in Latin America because we tap them for

data all the time and they are part of the GPCA.

Kate, welcome to the show. How did I do on that intro?

You did a great job, Alex. So good to be here. I think maybe I would just take the moment to explain why we're no longer in Pia.

I'm going to market's private equity association. So I came into this global role after building Lofka for a decade and it was like emerging markets.

You know, I don't think I can run an organization called emerging markets.

That terminology is 40 years old. Yes. It really doesn't define anything.

China is the world's second largest economy was the world's largest venture market in the world at

this one year and let's just rethink you know how we're talking about what's going on in the world so there was a

process where we debated with board members the community how to rename the organization and we

then we were working on an acronym of Africa a lot you know you try to put all the

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