Staying Curious with OLIPOP’s Steven Vigilante

The Real Reel

Natalie Barbu

Education, Personal Journals, Society & Culture, Self-improvement, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 26 February 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 254: During her trip to LA, Nat had the opportunity to sit down with Steven Vigilante, the first employee and head of growth at OLIPOP, a digestive health drink now widespread and well known across the United States. After spending three years at a venture fund in San Francisco, Steven was drawn to the startup's mission of offering a healthier soda alternative and knew he had to be part of it. He details his transition from investing to the beverage industry, highlighting the importance of a positive work culture, effective networking, and the pivot to e-commerce during the pandemic as key factors in OLIPOP's success. Steven's journey from giving out samples in grocery stores to strategizing celebrity collaborations and digital marketing campaigns illustrates the dynamic role of growth in a startup setting. Through personal anecdotes and insights, Steven offers a behind-the-scenes look at the growth strategies of a successful health beverage company and shares candid advice for aspiring founders in the consumer space. Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Be sure to follow Steven @stevenparker_ and check out OLIPOP @drinkolipop Thank you to our sponsors for making this episode possible. Check out these deals just for you: OUAI - Get on your OUAI to save for the holiday. Go to theouai.com for 15% off sitewide and enter promo code REALREEL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This podcast is brought to you by Podcast Nation. I remember the hardest part was calling my grandpa who worked at AT&T for 40 years and was like you're leaving that job
0:17.4	but like you're moving across the country and I just was like I felt like I wasn't learning I felt like there was a cap on what I could do in those
0:23.5	roles and if I'm not learning every day I can't be happy. Like I don't care if anything else like
0:29.3	there's so many people just want to work for money and whatever and I'm like I have to be
0:32.1	obsessed with what I'm doing every day.
0:33.6	Me too.
0:34.6	You're doing it like 8 to 12 hours a day.
0:36.0	And like, how can you be happy, you know,
0:37.8	if you're miserable, half of your day, basically,
0:39.9	no matter how much money you're making,
0:41.0	I've always kind of felt like that.
0:42.1	Same.
0:44.0	Welcome to the Real Real, where we go behind the highlight reel and go into the unfiltered.
0:49.0	I'm your host Natalie Barboo and let's get into it.
0:57.0	Hello, Steve. and let's get into it. Hello Stephen, thanks for coming on my podcast. Thank you for having me.
0:58.0	I'm really excited.
0:59.0	We met through Zoom a while ago.
1:01.0	I don't even remember who introduced us was through route something
1:04.6	about influencer marketing rela I honestly have no clue what the
1:08.8	conversation yeah I think it was it was something to do with Rela something to do with influencer marketing. I don't fully remember but I've been following you obviously seen the growth of oly pop and I'm a huge oly pop fan myself. I think I remember telling you that.
1:23.0	And so I was so excited when I was like, wait, I'm coming to LA.
1:28.0	I want to meet in person. I want to have you on the podcast because I think oly pop is so incredible and I want to hear what you're doing at it.
	...

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