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Call it a case of laying it on thick.

Welcome in the beginning of the Ben Maller show.

We are in the air everywhere, the fast Fox Sports Radio Network emanating live from the Geico Fox Sports Radio Studios.

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And so it begins.

This is the point of demarcation here.

You can see the low-hanging fruit of the sports world is the LeBron James store. You can tell how desperate and pathetic certain people are, how much they talk about where LeBron

James is going to sign. It's really a sign of the times in Sports Talk Radio this time

of the year, right? Because it's the easy thing to do. The easy thing to do is to say, well,

where's LeBron James going to sign? You know, just do that. Now, are we going to do some of that here?

Absolutely.

Of course we're going to do some of that here.

Are we going to do it every single day?

God, I hope not.

God, I hope we're not going to do it every single day.

And we're certainly not going to do it every hour of every day.

That is not going to happen. But judging by the ratings, you were not watching the NBA finals wrap up over the weekend.

The lowest rated finals game in some time as Golden State put the cherry on top of

the Sunday, they wrap up the anti-climatic NBA finals.

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