Thank you for downloading the Bottom Line podcast.

In this week's program, Evan Davis and guests swap thoughts on startups and mistakes.

Hello and welcome to the bottom line.

We're sometimes criticised for having a big business bias on the program, so we have a startup theme today to counter any such perception.

I'll ask my business guests whether it's getting easier

to create a new business in the wired world. And we'll also discuss how good businesses are built

on the back of mistakes. But before any of that, let's meet the guests. We have two entrepreneurs

with us who've started their own companies and who can

talk us through pitfalls and possibilities. And we also have someone who represents possibly

the world's most successful ever startup. Now a decidedly big business, not a small one. Matt

Britain, who's the managing director of Google in the UK and Ireland. Welcome back to the

programme, Matt.

I noticed, by the way, you've opened the first Google store,

a physical shop within a shop in London.

What's going on there?

Just down on the Topman Court Road,

and we're trying out something,

which is selling Chromebooks,

and Chromebooks are our little fast machines that connect to the internet

and don't have any of the normal sort of operating system glitches

to get in the way of the user.

So we're going to try out and see how to sell those, whether people are interested and take it from there. But I wouldn't expect a chain of stores any time soon. Not big fancy Apple-style stores, which have become such a phenomenon in retail. I doubt it. I doubt it. And I never say never, but I doubt it very much. Right. Also with us is entrepreneur, Lara Morgan,

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