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The Startup CPG Podcast

Startup CPG's Grocery Run with KeHE

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9642 Ratings

🗓️ 12 December 2025

⏱️ 5 minutes

🧾️ Download transcript

Summary

Sign up for the Startup CPG slack at www.startupcpg.com for application details!

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, everybody. This is Daniel founder of startup CPG, and I am here to tell you about an event I'm so excited about.

0:16.0

So in Denver on February 3rd, 2026, one night, one night only.

0:21.8

Yep, that's the night before the 2026KAH summer show.

0:25.9

We are throwing our biggest grocery run event ever.

0:29.4

What is grocery run?

0:30.4

Thank you for asking.

0:31.3

This year, we actually got to do over 20 grocery runs.

0:35.1

This is our event concept where it's all about doing an event in the market.

0:38.7

We want to do it locally in your region, in the most relevant regions. We're connecting

0:42.5

the buyers from that region with brands who want to distribute in that region. So we've done

0:48.3

retailer-centric ones like grocery runs with old foods and sprouts and gopuff, Gelson's,

0:53.9

Mother's Market, happier grocery,

0:55.3

central market, any of the brands attending those events would tell you, I got to go to the event,

0:59.7

I got to sample or try to get product to the buyers there. I got time with the buyers. They were

1:05.0

really welcoming and happy to talk to me. That's what we want from these grocery run events.

1:09.7

We also have some really big

1:11.8

grocery run style events. They're more distributor or tabletop style where we do maybe a whole city.

1:17.4

We've got San Francisco, SoCal, where we invite all of the buyers from that region. SoCal recently,

1:22.5

we had 50 buyers come from all of the most relevant chains, descending upon a warehouse, getting to try the best and the brightest brands from our community.

1:31.0

So we are bringing this grocery run event concept to Denver.

1:35.3

The night before the 2026Khe Summer Show, we are popping up.

1:39.4

We are going to have 70 brands from our community getting to sample for so many buyers and the Kee team right

...

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