“I think that we’re both better humans and better at life because of it,” Lauren Abney says of the Well/Behaved podcast that she co-founded with best friend Stephanie Biegel. And this is not an overstatement. As self-described connectors, they talk with a variety of experts from the wellness space about everything from astrology to tequila. In turn, those connections have since taken them on as brand advisors and consultants, creating a cycle of service and connection that benefits all involved as it continues to grow. In this way, they get to be a part of a world they would have otherwise been on the outside of. They get to build authority and be part of businesses they are interested in without the risk that comes with founding and running them. What’s more, filling their cups through this passion project has made them both better at their full-time jobs.

There is room for everyone in the ever-evolving podcast space. The best way to start is with a topic you are just as interested in talking about as you would want an audience to hear. Nothing has to be perfect, people want authenticity. Ask for help from friends who have started podcasts for advice (or at least tell them your plan so they can hold you accountable) or look for educational resources from Upsprout, Anchor, Almost 30, YouTube and Spotify.

There is always a reason not to do something, but don’t be afraid to jump in. The first step is the most difficult and also the most important. Go for it.

Quotes

• “The word ‘passion project’ really is the right word. It’s not a side hustle. (8:27-8:32 | Lauren)

• “A lot of people talk about starting a podcast and they say it’s easy. It’s a lot of work, but it’s such a special business in that it’s always evolving and there’s a ton of potential.” (6:24-6:37 | Stephanie)

• “There’s now this narrative that everybody has a podcast. Every business has a podcast, every celebrity has a podcast, but they all have their tequila, too. At the end of the day, I think there’s space for everyone.” (7:42-7:53 | Lauren)

• “It’s not about a podcast having the most amount of social followers. People are leaning into the content.” (37:47-37:55 | Stephanie)

Connect with Lauren Abney and Stephanie Biegel:

Instagram | http://www.instagram.com/wellbehavedpodcast

Listen to Well/Behaved here:| https://podcasts.apple.com/us/podcast/well-behaved-podcast/id1481676172

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