It's not about radio and it's not about podcasting. It's about people.

We all love a good story, right? It goes back thousands of years. Cavemen huddled around the fire, sharing stories of the big hunt.

Well, back in your childhood, I'm willing to bet that your mom and dad read you just a few bedtime stories, right?

To just ease you right into slumberland.

Oh, and who can forget President FDR's famous fireside talks?

Whole families would just gather around the radio and listen to FDR deliver his comforting messages

during the Great Depression.

Now, even though folks' bellies were empty, they heard their president's voice over the sounds of crackling fire, and they felt a little less long.

You must not be stampeded by rumors or guesses.

Well, that was almost 100 years ago, but we still have this hunger for audible stories.

Call it nostalgia for the days of those bedtime stories or call it

something else. Either way, the demand for voice-based content is as strong as ever. It's just that

the format has evolved. Podcasts are this shiny new replacement stepping in for our desire for

stories. And they have endless potential. They're like audio essays just full of know-how and

humor and stories that teach you a lot about anything and the world. Now, according to Sem Rush

data, 20% of people listen to podcasts every week. That's a lot. Edison Research found that

around 100 million American streamed podcast in February of 2020, that's right,

100 million. That number is even higher now. But not only our podcast super popular, but you can make

money at it. That's right. So if you want a piece of the pie and launch your own podcast,

let me tell you, there's a lot that you need to know. And I'm not talking about the tech stuff.

You're also going to want to know how the professionals tell stories. there's a lot that you need to know. And I'm not talking about the tech stuff. You're also going to want to know how the professionals tell stories.

It's a lot harder than you think because on video, you can use expressions and gestures and

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