Starting A Business In The Middle East, Building An Inclusive Beauty Brand & Breaking Into The Fashion World
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 23 September 2024
⏱️ 59 minutes
🧾️ Download transcript
Summary
This week, Tamara Jabi is joined by two women in business, Nisa Tiwana – whose eponymous blazer brand, Nisa, has proved to be an instant success – and Aleena Khan, co-founder of beauty brand CTZN Cosmetics. From how they navigate their careers in such competitive fields to the hurdles they’ve overcome and lessons they’ve learnt along the way, we get an insight into two of the sharpest entrepreneurial minds of the moment. Plus, they share their fashion and beauty must-haves…
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Transcript
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| 0:00.0 | Hello and welcome to today's Shirelex Middle East podcast. |
| 0:15.0 | I'm Tamara Jabby, Shirelex Middle East's editor-in-chief, and I'm joined today by two incredible, beautiful, brilliant female entrepreneurs who happen to be by friends, Alina Khan and Nisa Tijuana, and they're here to share their journey with us. Yay! Hi, ladies! Hi! So excited to be here! Welcome! So happy to having that. Especially since we all know each other, it's so much more fun. |
| 0:37.5 | I know, I know. This is like more like a casual conversation than anything else. It's like... |
| 0:40.7 | Exactly. Living room vibes, except now we're in this amazing hotel, the Lana, Dorchester. Have you guys been here before? I've seen so many people post it, but I haven't been since my first time. I've never been. Okay, so it's just recently open, but it is incredible. |
| 0:53.3 | The view from the pool next level. |
| 0:55.8 | I want to do a staycation here for sure. |
| 0:57.3 | Yeah, yeah, yeah. Okay, so it's just recently open, but it is incredible. The view from the pool next level. |
| 0:56.0 | I want to do a staycation here for sure. |
| 0:58.0 | Yeah, yeah, yes. |
| 0:59.0 | You both have businesses, you're both incredible, you guys are both Dubai girls. |
| 1:03.0 | Tell us a bit about your journey, Nisa, we can start with you, your upbringing, who you are. |
| 1:08.0 | Give us a little info. |
| 1:10.0 | So basically I'm a Dubai-based girl. I grew up here in Dubai, I'm Pakistani. |
| 1:15.6 | You can call me Abu Dhabi, Dubai girl, because my parents were in and out of Abu Dhabi and Dubai. |
| 1:19.6 | Nice. |
| 1:20.6 | Yeah, I'm a fashion entrepreneur now. |
| 1:23.6 | I love it. |
| 1:24.6 | I started my career in fashion when I was 21. I started with Grazie Middle East. I was an intern. I did know that. Yeah. Amazing. It was my first internship, first step into the fashion world. Yeah. And I was blogging as well at the time, fashion blogging. And back then, I mean that was what, 10 years ago? Yeah, like writing blogs. Oh, wow. |
| 1:44.9 | And that's how we got into fashion. |
| 1:46.1 | I was, like, so interested in the whole thing. Like, so Grazie, internship opened a lot of doors for me. I started going to events, starting meeting people. At the time, we were a very small group of people, like very few bloggers, if you say. and then we just started from there |
| 1:59.7 | and I got to meet so many amazing people |
| 2:01.9 | and since then I just started from there and I got to meet so many amazing people |
... |
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