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The School of Greatness

Start With Yourself: The Mindset That Built an Empire | Emma Grede

The School of Greatness

Lewis Howes

Inspiration, Education, Greatness, Celebrity, Money, Relationships, Mindset, Health, Business, Self-improvement, Self Care, Health & Fitness, Fitness, Entrepreneurship, Mental Health, Success, Celebrity Interview

4.822K Ratings

🗓️ 13 April 2026

⏱️ 76 minutes

🧾️ Download transcript

Summary

Emma Grede grew up as the eldest of four girls in East London, raised by a single mom with no safety net, no connections, and no blueprint for success, yet she never once believed she was at a disadvantage. This conversation reveals the raw, unfiltered mindset shifts that took her from cooking dinner for five at age ten to building some of the most recognizable brands in the world, and the hard truth about what it really takes to get there.

Transcript

Click on a timestamp to play from that location

0:00.0

I think that we've got ourselves into a really dangerous position when we feel like the only businesses that are valid are billion dollar unicorn sized and shaped ones.

0:11.0

There's a lot of different ways to do businesses.

0:14.0

And so I would think are the limitations real or are you putting them on yourself before you get out of the gate?

0:19.0

Emma Greed in the House, one of America's richest self-made women, having built multiple

0:24.8

billion-dollar brands, and she's now the author of Start With Yourself.

0:28.9

She's here to challenge everything you think about, ambition, success, and the life you're

0:32.9

capable of building.

0:34.6

You have to get out of your own work.

0:36.8

You got to make sure that your biggest enemy isn't between your own two ears, right? You have to get out of your own work. You got to make sure that your biggest

0:37.9

enemy isn't between your own two ears, right? You have to say to yourself, okay, wait a minute,

0:42.6

I have these giant aspirations. You've got to get off your desktop, out of your head, and do

0:47.2

something. If you can go back to the younger version of you, with all the lessons you know now,

0:53.2

what would you say to her?

0:54.9

I'm going to be really honest with you and say something that's maybe deeply unpopular because

0:58.9

of where we are in this country right now.

1:05.1

Very excited about this.

1:06.4

One of the things I'm curious about is how you were able to become so successful with your mindset first

1:12.4

without having everything growing up in the perfect environment. Because I know you didn't have

1:17.2

the perfect environment, the perfect schooling, all the opportunities given to you. So how did

1:23.4

you develop a mindset that allowed you to have a thriving life, thriving marriage, thriving

1:28.9

family, thriving health, thriving community, and everything else you've created.

1:33.4

I love that you start there. That's like the best thing that, the best first question ever,

...

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