And that's where promotion comes in.

So the better you promote your podcast, using all the different promotional tools out there,

that is the most important thing.

Because a lot of people forget to promote their podcast.

They just think that if they release it into Spotify or Apple, that's it.

They're going to be famous.

That way.

You have to work to promote it.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission

to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

Live from Sydney, I am inviting Darren Saul onto the show today. It's a pleasure to have you

to speak about one of our favorite topics. I know it's one of mine and I know it's one of yours

based on what you do for work, the fact that you are a podcaster. Darren, thank you for being here.

Thank you for having me, Annika. Nice to be here. Yeah. Well, let's talk about it. What got you

into this wacky world of podcasting.

Good question.

So journey started probably about seven, eight years ago.

And I do a number of different things.

I work as a corporate recruiter.

And they also work as a photographer.

And I started to realize that marketing and sales and prospecting was changing. And I wanted to find a new way to start marketing my brands and my business and find new clients, etc. And I fell into digital marketing and podcasting. And I thought, you know what? This sounds like it's going to be the future. I think I better get into starting this. And so I started up two podcasts actually,

...