blowing ad budget on metrics that look great till the CFO sees them.

That's bullspend.

And marketers are calling it out in dashboard confessions.

I remember telling my boss it'll be good for the brand when leads were slow.

Yeah, it wasn't.

Cut the ball spend.

LinkedIn lets you target by company, job title and more.

Advertise on LinkedIn. Spend £200 on your first campaign and get a £200 credit. Go to LinkedIn.com

slash lead. Terms and conditions apply. Coming up, we're just two days away from the World Cup

kicking off, where the planet's biggest stars will take

center stage. Today we'll be taking a closer look at who the best of the best are, and

if they will lead their countries to the ultimate prize. ESPNFC is next.

Hello everyone, good morning once again and welcome to ESPN FC as we continue our countdown to the 2026 FIFA World Cup.

I'm Alexis Yunus alongside Stuart Robson and Shaka Histopp.

I had to assemble the best of the best because today we are talking about the best of the best. The biggest names that we are expected to take center stage and few get bigger than

Francis Talisman in Killian M. Bappe.

He will be looking to hopefully make up for what was a loss in the final to Argentina last time

and add another World Cup title to his name.

Brilliant control from Mbapi gets into his stride.

Brilliant from Mbapi.

Sensational from Mbapis!

Sensational again from Mbapapai, who's in unstoppable form at the moment.

...