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I've been following Grand Cardone for a while now.

And despite the hate that he gets, I absolutely love his tenacity, his grit, and his mindset

to keep pushing for greater goals, greater dreams to achieve his life's purpose.

Even at 65 years old, Grand Cardone is still showing up on every single podcast, every single

show, and on top of that, he even has a TV show called Undercover Billionaire, where in 90

days, he has to parachute into a city with no money, no network, and no name recognition of who he is, and build a multi-million dollar business all over again to prove that the American dream is real.

And in preparation for this talk, I thought to myself,

what about being the undercover billionaire of podcasting?

I've been interviewed over 400 times in my career.

But now looking back, if I had to start all over again,

and I had zero network, zero name recognition,

and zero interviews, what would I do tomorrow to become a world-class podcast guest all over again

in half the time?

This is exactly what I would do.

And this is my version of undercover billionaire for

podcast guesting. Let's begin. Number one, I would listen to interviews of people in the same

industry, in my case, it's communication, and I would write down every single question that that host is asking that guest

and then pretend I'm the guest. Here's a problem with all of us as podcast users. We listen to shows

in a passive way while we're cooking while we running, while we're going on a marathon,

while we're driving. And there's nothing wrong with that. But because we're listening to it

passively, our identity is not caught up. We don't sit back and go, huh, well, if Lewis Howes was

...